Web Usability
Good usability is the most important requirement by the target user and therefore should be one of your strategic goals.
Web designers and developers expect users to thoughtfully visit every page and read every word. They will presume users know where to click to locate what they are looking for. They think if it is easy to use for them then it is easy to use for all users.
This often is not the case , instead users seldom read everything on the page – they scan it. They do not know what is clickable, unless it is really obvious, nor do they know how to find your target information unless it is put where they expect it.
If users can not find what they are looking for nor do what they want to do on your site, then there is a good chance they are able to on someone else’s site.
User friendly navigation
You personally do not have the opportunity to guide users through your site and therefore have to rely on its navigational structure to do the job for you. How you organise your menus, links, search boxes and information all determine how successful your users are in finding what they are looking for.
Before we begin the design process, we work with you to discover what your most desired actions from your users are. We then plan your navigation structure and organize your content so that users can smoothly perform those actions.
User friendly content
Your online success solely depends on users taking specific action based on the content of your site. Therefore the words on the page should engage your readers, build a relationship with them and encourage them to purchase a product, request a consultation, visit your practice or sign up for the newsletter.
When cruising the information superhighway, users are more likely to read your website like a billboard than a book. That’s why shorter paragraphs and bulleted lists are more effective than longer blocks of text and why top half of thepage is prime real estate for your most important marketing messages.
Effective web content:
- Speaks the users language
- Describes products and services clearly
- Communicates your marketing message effectively
- Is always straight to the point and easy to scan
- Avoids marketing hype
- Is free from spelling and grammatical errors
